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THE RECITATION PLATFORM · 朗诵会互联网艺术平台
MISSION
The Recitation Platform (Langsong) carries the mission of "inheriting fine traditional culture, innovating recital expression and promoting reading for all", building China's leading internet ecosystem for the art of recitation.
Founded by recitation artist Chen Duo and launched in 2016, the platform was co-initiated by seven grand masters of Chinese recitation and supported by more than fifty leading artists — starting from a "programme + recitation" content model and driven by a dual engine: a premium online content matrix and benchmark live events. Together with China's top artistic resources and a full-channel distribution network, this work spans every screen and every stage.
We believe voice is the bridge between classics and the public. Let classics be heard at any moment, and let culture be seen everywhere.
DUAL ENGINE
One creation, two stages: online for reach, offline for depth — a sustainable loop of content production and brand influence.
With the "Xuexi Qiangguo" platform, iQIYI, WeChat official accounts and WeChat Channels as its main bases, the matrix has passed 100 million cumulative plays and 45 million subscribers, continuously producing premium content on traditional festivals, solar terms, classic poetry and culture-travel themes — classics and recitals available anytime, anywhere.
More than thirty events have landed at top venues including the Great Hall of the People, the CPPCC Auditorium and the NLC Arts Centre, with single-event audiences peaking at 6,000+ and cumulative offline attendance exceeding 200,000. Signature IPs such as "Reading with You" and "The Finest Season" carry strong brand appeal.
DISTRIBUTION
With the recital content hub as the source, four tiers of platforms work in concert, covering users in 34 provinces and municipalities plus overseas Chinese — full-scenario distribution.
Premium recital content is planned and produced once, then standardised for multi-platform distribution.
First release on authoritative bases such as the "Xuexi Qiangguo" platform, establishing credibility and reach.
WeChat official accounts and Channels, iQIYI and Bilibili distribute in sync; short videos and livestreams amplify reach.
Long-run operation on Ximalaya and other audio platforms brings classic voices into commutes and bedtimes.
Langsong WeChat
Xuexi Qiangguo
iQIYI
Bilibili
XimalayaScan to enter the official channels and enjoy the full catalogue.
FOUNDERS & ARTISTS
Seven grand masters of Chinese recitation co-initiated the platform, establishing its authority in the field. Three generations share one stage, where artistic authority meets popular icons — an unrivalled moat of top-tier resources.
More than fifty leading figures — including He Jingzhi, Tian Hua, Su Shishuo, Song Chunli, Tang Guoqiang, Zhang Kaili, Ren Zhihong, A Zi and Zhao Pu — join forces to lift the brand's influence.
More than a hundred crossover celebrities — including Wang Qingxiang, Fang Jinlong, Feng Mantian, Zhang Ye, Tao Hong, Fang Qiong, Ouyang Xiadan, Zhang Jie and Zhu Yawen — take part in depth, pushing reach beyond circles.
Over one hundred artists on the platform's roster — Chen Duo, Tang Guoqiang, Ouyang Xiadan among them — can be booked to assemble a strong cast around any theme.
SIGNATURE IP
Premium online output and benchmark live IPs nourish each other — "Reading with You", "The Finest Season", "Resounding China" and "Voices of Museums": a theme every year, a hit every festival.
A signature World Book Day IP combining cultural outreach with spiritual cohesion — starting from global classics, recitation ignites the passion of nationwide reading.
A regional-culture edition devoted to the mother river, broadcast online in sync with up to 6,000+ on-site audience per event.
A World Book Day recital carrying a millennium of canal heritage, opened at the NLC Concert Hall with Chen Duo's classic narration from "The Grand Canal".
A traditional-festival IP focused on "the beauty of seasons, the warmth of people", digging into festival culture and local expressions; online recitals plus offline scene-based events, combining heritage with emotional resonance.
A benchmark cultural IP rooted in Chinese tradition and the spirit of the times, blending festivals and milestone themes — Dragon Boat and Mid-Autumn specials, the centenary of the CPC special — with single-episode plays on iQIYI passing ten million.
A culture-and-museums crossover IP: "read museums through poetry, string cultural memory through recitation". Partnering with museum venues, it uncovers the history, science and humanity behind collections for an immersive recital experience.
MILESTONES
Cold start and content model established: seven grand masters co-initiate, 50+ masters support, and the "programme + recitation" model is set. The platform officially launches on 23 April; the "Memories of July" recital concert and the "Pine, Bamboo, Plum and Chrysanthemum" Double Ninth poetry gathering follow.
"Reading the World with You" World Book Day recital on 22 April; "Voices of Museums" themed poetry recital on 15 May; "Stories of Autumn" recital concert on 15 September.
"Setting Out for Happiness" Qinhuangdao poetry gathering and "Resounding China" Dragon Boat poetry recital concert take the stage; on 16 December, "60 Years of Chinese Television — Chen Duo and His Friends" honours six decades of Chinese TV.
The loop from public good to business is verified, establishing "content as product, events as scenarios". A full year of events: "Family Ties, China — Reading China Together", the "Stay True to the Mission" recital showcase, the "Qin Mountains and Seas" recitation gathering and the "Spine of Life" charity recital.
"United Against the Pandemic" goes online within 72 hours, with eight episodes covering hundreds of millions of users; deep cooperation with iQIYI builds the "Resounding China" online series; the "Power of Belief" call for entries attracts about 20,000 users across all provinces, breaking circles across industries and ages.
A steady rhythm of "a theme every year, a hit every festival": the "Reading with You" series expands from the world and China to the Yangtze and the Grand Canal; Mid-Autumn recitals become a brand; long-run programmes such as the Yangtze Belt recital tour remain open for partnership.
FUTURE
In the next three years: short-form video and interactive livestreams, plus crossover series such as "recitation + intangible heritage" and "recitation + technology", reaching 100 million+ Gen-Z users.
With leading technology and AI companies: virtual reciters, artist digital voice libraries (Chen Duo's digital voice is complete) and immersive virtual recital scenes — personal voice collectibles.
Digital collectibles and short verse dramas let classic voices be collected and shared in new forms.
A national recitation talent bank connecting artists, venues, platforms and brands — a complete recitation-culture ecosystem.
PARTNERSHIP
Four themed IP partnerships are open, with top-tier artist resources and full-channel campaign support — let's create the next defining recital moment.
IP CO-DEVELOPMENT
Traditional-festival editions that uncover the beauty of seasons and dates.
Public-good directions where voice carries the power of good.
Corporate culture and brand stories, customised to be heard poetically.
City culture-travel and local heritage — one policy per place, one product per stop.
FULL-SCENE RESOURCES
The Great Hall of the People, the CPPCC Auditorium, the NLC Arts Centre and other top performance venues.
The platform's artist roster — Chen Duo, Tang Guoqiang, Ouyang Xiadan and more — assembled around any theme.
Traditional print plus the online distribution matrix — produced once, resonating everywhere.
Artist digital voices, culture-travel and creative derivatives — a one-stop answer to brand cultural upgrades.
Make recitation part of everyday life.
Let the voice carry culture forward.
Top-tier artists and full-channel campaigns are ready.
